When the Splash Swim Club opens Memorial Day weekend in Broomall, it will include luxury amenities not found at other Delaware County swim clubs, including The Wave, a 60-seat family-friendly restaurant, writes Erin McCarthy for philly.com.

Co-owners John McKenzie and Nick Reynolds said Splash’s opening will begin a new era for the region’s membership pools–affordable luxury accommodations. They call Splash’s vibe “the Hyatt meets the Hard Rock.

“At the old swim clubs, kids wanted to go to swim, but adults had nothing to do but sit in an upright chair and bake in the sun,” said Reynolds. “It’s got to get with the times.”

So far, Delaware County swim club officials don’t seem worried, pointing to their fiercely loyal members.

Stefanie Heron-Birl, 46, a member of the town’s Roslyn Swim Club, said the simplicity of it is what’s appealing.

“We joke that Roslyn is kind of stuck in 1955,” she said. “You go to the pool and all you can do is either go in the pool or read a book.”

Reynolds and McKenzie aren’t fazed.

“The main thing that helps us is that they keep doing what they’re doing,” McKenzie said.

Read more about Splash’s new approach here.

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