Qlik, a data analytics company based in Radnor, has purchased Podium Data, a data-management provider based in Lowell, Mass., writes Joseph DiStefano for The Philadelphia Inquirer.

Podium Data clients include TD Bank, Charter Comm, and Cigna. Terms of the deal were not disclosed.

Qlik said in a statement that the deal “expands Qlik’s mission, moving beyond analytics to being a provider of solutions that democratize data” by making its presentation more user-friendly.

Corporate data systems have been “overwhelmed with information assets captured for uncertain use cases,” according to a statement from Qlik.

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Qlik CEO Mike Capano calls antiquated data storage systems “data lakes” that have become “useless” because they are hard to access and deploy and they require a lot of confused interpretation for clients and end users.

Today, companies that hope to use “big data” — the collection of client, market, and product information — need “the ability to organize data and make it analytics-ready,” said Podium CEO Paul Barth.

Qlik employs about 2,000 people and says it will hire all of Podium Data’s employees.

Read more about Qlik in The Philadelphia Inquirer by clicking here.

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