In today’s competitive world, the crucial challenges of brand messaging include improving brand awareness and building a base of well-informed customers that embrace brand loyalty.

A direct link to building successful businesses is the amount of a brand’s visibility in the marketplace.

Joe Purifico, a resident of Glen Mills and the president and general counsel of JBC & Associates, is providing the solutions to clients wondering how to do that.

JBC & Associates – which is based in Toledo, Ohio, even though Purifico works from Delaware County – “utilizes the kiosk, cart, and pop-up store environment” to test a new city and product, writes Suzette Parmley of the Philadelphia Inquirer.

“We take entrepreneur retailers wanting to start a company from scratch, run the operation for them, from sign layout to filling the shelves,” Purifico told Parmley. “Second, we take retailers with a small footprint that malls like and help them grow regionally and nationally.”

According to Parmley, before pop-ups, malls had common areas where people just walked through. Now mall developers and owners get “10 to 15 percent of their annual revenue from pop-up tenants and leases.”

“We’re incubating the retail concept, either in a kiosk or in-line space for a month or two months during the product’s peak sales months,” Purifico said. “We handpick the mall that will be the most successful for the retailer’s product, based on sales.”

Click here to read more about Purifico and the help he provides small retailers.