My Alarm Center, a super-regional security company based in Newtown Square with a rapidly evolving national presence, is coming off an impressive year of growth, complemented by the success of its new DIY division, LivSecure, writes Paul Ragusa for Security Systems News.

“Both 2015 and 2016 have been really great years for us and signify a big shift in our business model to be more flexible and capital efficient in terms of having options for growth,” said Amy Kothari, My Alarm Center’s president and CEO.

“More than 80 percent of our growth in 2015, for example, came organically — selling directly to the consumer — and that is a big shift in our model, which used to be primarily just acquisitions.”

Contributing to My Alarm Center’s growth is the launch of LivSecure, a direct-to-consumer division focused on DIY-installed equipment paired with professional monitoring.

Megan MacDonald, VP of Strategy and Business Development at My Alarm Center, said LivSecure had a soft launch in the fourth quarter last year, to work through the customer experience, make sure that everything was working as expected, and ensure that the company was delivering on what it promised.

“We had some really positive feedback from our customers over the course of the first six months of the launch, which went smoother than we expected,” she said. “So we started to trickle the LivSecure product out, and so far, traction has been very good.

“We found it to be an excellent complement to the existing My Alarm Center branch offerings within our portfolio, and we see a ton of opportunity with the product moving forward.”

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